The Dynamic Toy Co.

KAP Toys is a forward-thinking and progressive toy company, licensing, distributing and developing toys for the UK and Irish toy markets. Our global network of inventors, developers, manufacturers, retailers and consumers enables us to bring innovative and imaginative toys to market. Our range meets the needs of small independent stores through to mass market retailers and even a few quirky stores as well that you wouldn’t necessarily expect!

With a team of leading industry experts, we work with the world’s best-known toy brands, and are proud to have worked with recognisable names such as Lego, Among Us, Fisher Price, Hello Kitty, Marvel and Harry Potter. We continue to grow and are always on the lookout for new, exciting and innovative toys to share with the world.

Toy Distribution

We work with a wide range of retailers from independent shops to national chains. If you are a toy brand looking for distribution in the UK and Ireland, we want to hear from you.

Toy Licensing

Our established network of stockists enables us to bring fantastic toys to market throughout the UK and Ireland. If you are a toy brand looking for UK distribution, we want to talk to you.

Toy Development

We know a good idea when we see one and our experience in product development means we can turn your ideas into reality. If you are an inventor or brand, talk to us.

Stranger Things
Stranger Things Capsules

These collectible capsules are the perfect way to reveal the mysteries hidden within the show.

Hello Kitty
Hello Kitty Cappucino

A squishable, scented character pops up from a colourful coffee cup!

Harry Potter
Harry Potter Sorting Hat

Featuring the voice from the films, the Real Talking Sorting Hat is the perfect gift for any Harry Potter fan.

Fuzzballs display pack

The social media sensation featuring Whisky the cat, Ollie the bunny and Timmy the tiger

Disney 100
Disney 100 Capsules

Spectacular magical capsules offering a brand-new way to unbox and collect many of the beloved Disney characters.

Among Us
Among Us Inflatable Costumes

Among Us just got real with these four larger-than-life dress-up costumes, guaranteed to impress!

Marvel Mission Arena
Marvel Mission Arena

The globally loved superhero brand combined with deep, multi-faceted play.


Making kids laugh with the world’s longest running weekly comic.

Kid Made Modern
Kid Made Modern Craft Kit

Helping kids and parents find their creativity with arts and crafts kits and supplies.

Lego Ledlite
Superman Ledlite

A great torch shaped as a Lego mini figure, Superman, Wonder Woman, the Mandalorian, Baby Yoda and many more.

Paw Patrol

The PAW Patrol is off to Adventure City to save its citizens from Mayor Humdinger’s dangerous plans!


This colourful digger toy is the perfect toy for little builders. Scoop and lift, just like a real digger.

Splats Head

The fun and crazy shape shifting, face distorting craze. Let your Splats fall on the table or on the floor… its weight will transform it into a new crazy, funny shape!

Do you want fantastic products that enhance your toy range? Register for our trade shopping platform…

National distribution

Our established network of stockists enables us to bring fantastic toys to market throughout the UK and Ireland.

24-hour response

Making life simple with a fast, bespoke, responsive approach matched to the needs of your organisation.

Award winning

Our ability and integrity has been recognised by the toy industry with several high-profile awards including the Independent Toy Awards.

Extend your team

We believe in building long-term relationships with openness, honesty, integrity and a trustworthy, reliable collaboration.

We are award winners!

Meet Nat Southworth

Nat Southworth

KAP Toys offers incredible products from world-leading brands while operating with the speed and agility of a family business. You probably already know Nat Southworth, a leading voice in the toy industry, who bought the company in 2018. Nat has unrivalled experience in finance, buying, marketing, and sales, with time at Asda, Vivid, Hti and Hornby preparing for this role.

Nat brings insightful knowledge and traditional values to KAP Toys and believes in building long-term relationships. KAP Toys aims to make life simple for all our partners with a bespoke, responsive approach matched to the needs of your organisation.