Firstly, it was an absolute pleasure to work with Falk toys on product development and visit their fantastic facilities in France. Their organisation is second to none in terms of quality and pride in manufacturing.

Coupling one fantastic manufacturing company with Britain’s most respected engineering company in JCB was a natural fit! The team at JCB were a pleasure to deal with and allowed us to bring a fantastic toy to market that continues to be enjoyed by children across the UK and Ireland.

Nat Southworth, KAP Toys

Project Description

Officially licensed JCB Excavator ride on. Working with the fantastic team at Falk we were able to develop a JCB branded ride on toy produced in their factory in France. This offered a short lead time and incredible quality.

The item was a foot to floor product with a working digger arm that was further enhanced with a trailer, tools, and storage seat. The product won a number of awards and we established a classic toy that is still available to buy today!

Project Details

  • Launch Date: August 2016
  • Territory: United Kingdom & Ireland
  • Units sold: 25,000
  • SRP: £69.99
  • Retail Value: £1,750,000 incl. VAT (circa $2,250,000m equivalent)
  • Supply: Managed domestically


Outdoor Toys 2019 Winner

Project Participants

  • Licensed Partner: JCB
  • Manufacturing Partner: Falk Toys

Press Coverage

Regional and featured in retail advertising with Argos and Studio.

KAP Toys Market Input

Identify appropriate license to create hero product for the Falk range and sell broad line of product alongside it.