Project Description

Officially licensed Paw Patrol Driving Simulator. Prior to the crippling rise in freight costs from China due to the covid pandemic we were able to design, and develop a large scale static ride on toy to entertain children who wanted to role play driving along with the Paw Patrol gang!

KAP Toys Market Input

Secure hot preschool license, Paw Patrol, bring innovative ride on product to market.

Project Details

• Launch Date: August 2017
• Territory: United Kingdom & Ireland
• Units sold: 20,000
• SRP: £49.99
• Retail Value: £1,000,000 incl. VAT (circa $1,250,000m equivalent)
• Supply: Managed both FOB and domestically

Project Participants

• Licensed Partner: Paw Patrol
• Manufacturing Partner: Confidential

Press Coverage

Featured in retail advertising with Argos and Studio.

We pride ourselves on being able to recognise both product opportunities and the multiplier impact of the right license application. We were very proud to be one of the early partners on this preschool brand which is now into its 10th year!

It was also a pleasure to work with the team at Nickelodeon on the project and bring the PAW PATROL brand into our product portfolio. We were able to create something that worked for 3 specific retailers and generated a return for all parties. The lesson to all is not to see just a decent generic product…with the right license you can often bring things to commercial life!