Fuzzballs - KAP Toys

The beginning

Fuzzballs started in July 2013 as a Tumblr web comic. Created for fun and as a creative outlet, Fuzzballs quickly grew in popularity due to its sense of humour coupled with a complete cuteness overload that grabbed attention and in November 2015 the first Fuzzballs products were made available for sale.

Today over 300 different products are available and are sold all over the world. Only made possible due to fans’ demand.

Fuzzballs features an almost endless variety of designs to suit any occasion or persona, the only limit is imagination.

Fuzzcat Whisky was homeless and on the hunt for yummy treats. She spied an open box, jumped inside and to her delight found boxes of cookies! However, before she knew it the box was placed onto a van, her included! Where was she being taken to?

The box was delivered to no ordinary house, but one filled with Fuzzballs! Whisky was greeted by the Fuzzballs and adopted by a new caring owner. Whisky finally found her forever home filled with love, friendship, adventure and Fuzzballs!

products sold to date!

Trends

Fuzzballs is pop culture, it’s Kawaii (this means cute in Japanese), it’s people who love animals, it’s me!

Fuzzballs is taking over the globe because it’s not just on trend, but ignores trend, hitting many different trends all at once all the time. People who love Fuzzballs because it speaks to them and what defines their personality.

Other brands tell their fans what they should like, Fuzzballs lets them tell us what they like.

Our success

Fuzzballs became successful organically and has grown due to the love of the brand from fans. Teens and adults make up 95% of buyers and are 30% male, 70% female.

Branded content

Fuzzballs started as an animated comic and continues to this day to provide humour and enjoyment to everyone that comes across it. But that’s not all! Fuzzballs is now on YouTube with lots of planned content still to come. Why not brighten up your Facebook profile or your messages to friends with our range of Fuzzballs stickers.

What about video games, animation and collaborations? All possible with the Fuzzballs!

Sticker Success

Fuzzballs social media stickers launched in August 2019 on iMessage, Line, facebook, Instagram and other social media platforms.

To date they have been downloaded over 900 million times across the globe and hundreds of thousands of messages are sent with Fuzzballs stickers attached.

Because of this viral success new fans are being found all over the globe either because they found Fuzzballs stickers or their friends sent them to them.

Like other huge brands, social media stickers form a large part of the appeal for fans and bring them even closer to the brand and keep it in their minds every time they message their friends. Not many brands can claim this.