The social media sensation featuring Whisky the cat, Ollie the bunny and Timmy the tiger
Stranger Things Upside Down Capsules are the perfect way to reveal the mysteries hidden within the show. Transport yourself back to the 1980’s, unbox the retro TV and begin to unlock the mysteries of the capsule. Reveal a wealth of 80’s trading cards with collectible artwork, sticker cards, fan favourite scenes, and character cards and unpack your character figurine and its unique accessories.
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Capsules Sold!
Stranger Things Season 4 was the phenomenon of the Summer of 2022. You may remember Kate Bush went to number 1 with Running Up That Hill because of Stranger Things! The series was the most talked about show all Summer long. We committed to a full container of Stranger Things capsules that arrived on the Monday with the series airing on the Friday. On the Monday we had orders for 4% of the stock. We worked with our partner retailer, HMV, to push 7,200 units into stores as both our management teams believed in the line. The following Monday they had sold through. In the following week the only item outselling Stranger Things Capsules in the HMV chain was the new Harry Styles album, Harry’s House.
Nat Southworth, KAP Toys
Press & Social Media
Regional news: Manchester Evening News
@gabby_murrayy Reply to @kmoaveni_32409 did u guess it right??? 😄👀 #strangerthings #unboxing ♬ Believe Me - Navos
Project Description
This official licensed merchandise from the hit Netflix show Stranger Things was THE retro 80’s unboxing experience fans had been waiting for.
KAP Toys’ marketing input was to switch the target market from toy retailers to hobby and collectible as the age grading prevented listing.
Project Details
- Launch Date: May 2022
- Territory: UK & Ireland
- Units sold: 100,000
- SRP: £14.99
- Retail Value: £1,499,000 incl. VAT ($2m equivalent)
- Supply: Managed domestically
Project Participants
- Licensed Partner: Netflix
- Manufacturing Partner: Maxx Marketing
- Developer: YuMe Toys
Awards
- Toy Retailers Association: Shortlisted kidult toy of the year
